Client: 22 Squared
Subject: TV Season Finale Ratings 2010
Live Date: June 2010

Description: To highlight the chatter and the sentiment around the the 2010 TV Finales. The original assumption was that Chatter on Social Media services like Facebook & Twitter would relate directly to a shows ratings. Turns out, the story was really around demographics as reported in the Mashable article

Aftermath: The infographic initially appeared on Mashable.

We worked very closely with Viral Heat and Jones-Dilworth to make this graphic happen.